Nakakalocal× PASUYO by bXTRA · a partnership proposal

Take Nakakalocal from pop-up to every day.

You've built the Philippines' warmest MSME community — 1,250 STAR MSMEs, real stories, real reach. Today they sell at events and through features. Let's make them sell every single day — one online marketplace, with bXTRA/PASUYO delivering across Metro Manila.

Philstar brings the community. bXTRA brings the platform + riders.
Open the live marketplace → How the partnership works

The opportunity

The community is ready. The transactions are episodic.

Nakakalocal already gathers, mentors, and spotlights MSMEs — but buying happens in bursts: a weekend pop-up, a featured article, a mall activation. A permanent marketplace turns that goodwill into daily orders, recurring income for the makers, and a living data asset for Philstar.

1,250STAR MSMEs in the community
Dailyorders vs. event bursts
NCRsame-/next-day delivery
100%your brand & your data

How we fit

Two engines, one marketplace.

Each side does what it's best at. Nobody rebuilds what the other already has.

Philstar / Nakakalocal brings

The community & the demand

  • 1,250 vetted STAR MSMEs & the onboarding pipeline
  • Media reach + editorial curation ("shop the story")
  • Trust, the STAR MSME Membership, mentorship (Go Negosyo)
  • The Nakakalocal brand customers already love
bXTRA / PASUYO brings

The platform & the riders

  • The marketplace tech — multi-seller cart, checkout, tracking
  • Your own rider fleet fulfilling last-mile within NCR (RaaS)
  • Dispatch, per-maker order consoles, settlement/payouts
  • Fast MSME onboarding (AI pulls each maker's brand + catalogue)

Not a mockup — it's already running

Your community, already transacting.

This is a live marketplace with a sample NCR cohort. Browse makers, build a basket across sellers, and check out — a real order is placed and routed for PASUYO delivery. Imagine it with all 1,250.

bxtra-nakakalocal.pages.dev
Open it full-screen →

The plan

Start small in NCR, then scale the movement.

Phase 1 · Pilot

A curated NCR cohort

Onboard 50–100 STAR MSMEs in NCR. Live storefront, multi-seller cart, NCR delivery by PASUYO, ratings. Prove daily orders.

Phase 2 · Scale

Payouts & media-commerce

Automated per-maker settlement, seller analytics, loyalty, and "shop the feature" — Philstar articles linked straight to products.

Phase 3 · Nationwide

Beyond NCR + membership

Expand delivery zones, tier perks to the STAR MSME Membership, in-app academy with Go Negosyo. The movement, always on.

Why bXTRA

We already run real delivery in the Philippines.

This isn't a slide deck. The platform and the riders behind Nakakalocal are the same engine running live food & errand delivery today.

Built, not promisedThe marketplace above is live — orders flow end to end right now.
Your brand, your dataWhite-labeled as Nakakalocal. Customers, loyalty and insights stay with Philstar.
Riders as a serviceWe provide and manage the NCR delivery fleet — no logistics build-out for you.
MSME-firstEvery maker gets a real storefront, orders and payouts — income, not just exposure.

The ask

Let's pilot Nakakalocal online — together.

A short pilot with a curated NCR cohort: we stand up the marketplace under the Nakakalocal brand, you bring the makers and the audience, and PASUYO delivers. Low risk, real orders, real maker income from week one.

✅ Salamat! We'll reach out shortly to set up a Nakakalocal pilot.

Commercials are tailored to the partnership and discussed separately. Powered by PASUYO by bXTRA.