The Philippine STAR's year-long initiative already gives every partner SME brand over ₱500,000 in media value — real spotlight, real reach. The one thing missing is the sale. Let's turn that spotlight into a storefront — daily orders, with PASUYO delivering across Metro Manila.
The opportunity
Nakakalocal already delivers ₱500,000+ in media value to each partner SME brand — features, reach, trust. But the spotlight points at a brand with nowhere to buy: orders still happen in bursts (a pop-up, an article, a mall activation). A permanent marketplace converts that attention into daily orders, recurring income for the SMEs, and a living first-party data asset for The Philippine STAR.
How we fit
Each side does what it's best at. Nobody rebuilds what the other already has.
Not a mockup — it's already running
This is a live marketplace with a sample NCR cohort. Browse partner brands, build a basket across sellers, and check out — a real order is placed and routed for PASUYO delivery. Imagine it across every Nakakalocal partner SME.
The economics for your SMEs
Where else would a Nakakalocal partner sell online? Every other channel charges the maker — some take nearly a third of every order. On Nakakalocal, you decide, and bXTRA takes none of it.
| Channel | What the SME loses | Audience & delivery |
|---|---|---|
| Foodpanda / GrabFood | 20–30% per order | App's audience · their riders |
| Shopee / Lazada | 1–11% + fees | Lost among millions of sellers |
| Own store (e.g. Prosperna) | ₱495–₱2,499/mo each | No audience · arrange own delivery |
| Nakakalocal × PASUYO | 0% of their sales | The Philippine STAR's audience · PASUYO riders |
Commission ranges are 2025–26 PH market figures (indicative). bXTRA's revenue is a platform + delivery fee billed to Philstar — never a cut of seller sales.
The plan
Onboard 50–100 partner SME brands in NCR. Live storefront, multi-seller cart, NCR delivery by PASUYO, ratings. Prove daily orders.
Automated per-maker settlement, seller analytics, loyalty, and "shop the feature" — Philstar articles linked straight to products.
Expand delivery zones, tier perks to the STAR MSME Membership, in-app academy with Go Negosyo. The movement, always on.
Why bXTRA
This isn't a slide deck. The platform and the riders behind Nakakalocal are the same engine running live food & errand delivery today.
The ask
A short pilot with a curated NCR cohort: we stand up the marketplace under the Nakakalocal brand, you bring the makers and the audience, and PASUYO delivers. Low risk, real orders, real maker income from week one.
Commercials are tailored to the partnership and discussed separately. Powered by PASUYO by bXTRA.