NAKAKALOCAL!Love Local, Grow Global
A partnership proposal · × PASUYO by bXTRA

Take Nakakalocal from pop-up to every day.

The Philippine STAR's year-long initiative already gives every partner SME brand over ₱500,000 in media value — real spotlight, real reach. The one thing missing is the sale. Let's turn that spotlight into a storefront — daily orders, with PASUYO delivering across Metro Manila.

Philstar gives the spotlight. bXTRA adds the cart + the rider.
Open the live marketplace → How the partnership works

The opportunity

You give them the spotlight. Let's give them the sale.

Nakakalocal already delivers ₱500,000+ in media value to each partner SME brand — features, reach, trust. But the spotlight points at a brand with nowhere to buy: orders still happen in bursts (a pop-up, an article, a mall activation). A permanent marketplace converts that attention into daily orders, recurring income for the SMEs, and a living first-party data asset for The Philippine STAR.

₱500Kmedia value per partner SME
Year-longspotlight → now it sells
NCRsame-/next-day delivery
100%your brand & first-party data

How we fit

Two engines, one marketplace.

Each side does what it's best at. Nobody rebuilds what the other already has.

The Philippine STAR brings

The spotlight & the trust

  • ₱500K+ media value per partner — features & reach
  • A vetted network of partner SME brands (DTI/SEC-registered, established)
  • Editorial curation — "shop the story" straight from articles
  • The Nakakalocal brand & "buy local" movement customers trust
bXTRA / PASUYO brings

The platform & the riders

  • The marketplace tech — multi-seller cart, checkout, tracking
  • Your own rider fleet fulfilling last-mile within NCR (RaaS)
  • Dispatch, per-maker order consoles, settlement/payouts
  • Fast partner onboarding (AI pulls each SME's brand + catalogue)

Not a mockup — it's already running

Your community, already transacting.

This is a live marketplace with a sample NCR cohort. Browse partner brands, build a basket across sellers, and check out — a real order is placed and routed for PASUYO delivery. Imagine it across every Nakakalocal partner SME.

bxtra-nakakalocal.pages.dev
Open it full-screen →

Behind every order

From "Buy" to your door — a guided handoff.

Every order moves through a chain of triggers. Each one updates the customer live and cues the next person — the store, then the rider — so nothing falls through the cracks.

🛒
1 · Order placed
Customer checks out across one or more makers.
👩‍🍳
2 · Store prepares
Maker preps & taps Ready — which dispatches a rider.
🛵
3 · Rider assigned
A PASUYO rider accepts; the customer sees who's coming.
📍
4 · Arrives at store
Fires automatically when the rider's GPS reaches the shop.
📸
5 · Picked up
Rider photographs the parcel — proof the customer can see.
📍
6 · Arriving
Auto-alert as the rider nears the customer's address.
🎉
7 · Delivered
Proof-of-delivery photo completes the order.

🔔 Three kinds of trigger

  • A tap — the store marks Ready, the rider accepts & delivers
  • A photo — pickup & delivery can't advance without proof
  • Proximity — GPS auto-fires "at the store" & "arriving"

🛵 Built for real operations

  • Live customer tracking — a timeline that updates itself
  • Multi-pickup — one rider batches nearby makers, one fee
  • Proof at every handoff — fewer disputes, more trust
See a live order tracker →

In the pilot, proximity triggers fire from the PASUYO rider app's GPS. The live demo simulates them so you can click through the whole journey.

The economics for your SMEs

Everywhere else takes a cut. We don't.

Where else would a Nakakalocal partner sell online? Every other channel charges the maker — some take nearly a third of every order. On Nakakalocal, you decide, and bXTRA takes none of it.

ChannelWhat the SME losesAudience & delivery
Foodpanda / GrabFood20–30% per orderApp's audience · their riders
Shopee / Lazada1–11% + feesLost among millions of sellers
Own store (e.g. Prosperna)₱495–₱2,499/mo eachNo audience · arrange own delivery
Nakakalocal × PASUYO0% of their salesThe Philippine STAR's audience · PASUYO riders

Commission ranges are 2025–26 PH market figures (indicative). bXTRA's revenue is a platform + delivery fee billed to Philstar — never a cut of seller sales.

The plan

Start small in NCR, then scale the movement.

Phase 1 · Pilot

A curated NCR cohort

Onboard 50–100 partner SME brands in NCR. Live storefront, multi-seller cart, NCR delivery by PASUYO, ratings. Prove daily orders.

Phase 2 · Scale

Payouts & media-commerce

Automated per-maker settlement, seller analytics, loyalty, and "shop the feature" — Philstar articles linked straight to products.

Phase 3 · Nationwide

Beyond NCR + membership

Expand delivery zones, tier perks to the STAR MSME Membership, in-app academy with Go Negosyo. The movement, always on.

Why bXTRA

We already run real delivery in the Philippines.

This isn't a slide deck. The platform and the riders behind Nakakalocal are the same engine running live food & errand delivery today.

Built, not promisedThe marketplace above is live — orders flow end to end right now.
Your brand, your dataWhite-labeled as Nakakalocal. Customers, loyalty and insights stay with Philstar.
Riders as a serviceWe provide and manage the NCR delivery fleet — no logistics build-out for you.
MSME-firstEvery maker gets a real storefront, orders and payouts — income, not just exposure.

The ask

Let's pilot Nakakalocal online — together.

A short pilot with a curated NCR cohort: we stand up the marketplace under the Nakakalocal brand, you bring the makers and the audience, and PASUYO delivers. Low risk, real orders, real maker income from week one.

✅ Salamat! We'll reach out shortly to set up a Nakakalocal pilot.

Commercials are tailored to the partnership and discussed separately. Powered by PASUYO by bXTRA.